408 W. Main St. Fredericksburg, TX 830.997.9591
M thru F
Sellers - Marketing Plan
• Creating a Marketing Plan
• Setting a Price
• Showing Your Home
• Home Improvement Resource
Selling can entail a variety of marketing strategies. Once listed, it's likely that the home will be quickly entered into the local MLS (Multiple Listing Service) and placed on Century21.com. Much of an agent's work will be quiet and unseen - yet important. The quiet telephone calls, the work with contacts, arranging for and marketing open houses, the follow-ups with open-house visitors, conversations with ad respondents, web postings and other outreach efforts are all part of the process required to sell homes.
Your agent will create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. This may include posting your listing on the Internet, holding an open house and more. Your CENTURY 21 Sales Professionals often use the CENTURY 21 Customized Marketing System to create a personalized selling program for clients. Its purpose is to sell a home at the best price possible in the shortest amount of time.
A key part of the marketing plan is setting the list price. If a home is priced too low, you won't benefit from the optimal profit. If a home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently sold homes, evaluate the competition and study marketplace trends. CENTURY 21 Sales Associates are trained to use this information to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers.
A formal written appraisal can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, or if there is any other circumstance that makes it difficult to put a value on your home. Appraisers consider the location of the home, its proximity to desirable schools and other public facilities, the size of the lot, the size and condition of the home itself and recent sales prices of comparable properties, among other factors.
Although the buyer is a guest in your home, you want the buyer to imagine owning the home. You don't want to make the buyer feel like an intruder.
Now it's time to get your home ready for the spotlight. Start with a good cleaning, then eliminate any clutter, add a fresh coat of paint and tidy up the yard. Talk to your real estate professional about other tips that can help boost a home's curb appeal and impress potential buyers once they're in the door. One way to make a home more attractive is to purchase a Home Protection Plan. This insurance protects you, the seller, from paying repair or replacement costs of major items during the listing period. It also protects the buyer during their first year of homeownership.
Dream. Discover. Do
These three words define distinct phases all consumers experience in the home enhancement process. While we don't know what phase you are in, we hope you find the showcase of products on www.century21.com/dream, a helpful resource for all your home remodeling, decorating and gardening needs.
For added convenience, www.century21.com/dream links you directly to the products website of interest with the simple stroke of a key. It's fast, convenient and most importantly - we hope streamlines what can be a painstaking process most consumers go through to improve their homes.
Log on to www.century21.com/dream.
Next Step - The Sale
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